NP Resume

Marketing strategy · Content · Consumer insight

Nikhil
Parakh

I develop audience-focused marketing grounded in research, clear communication, and business context.

Marketing + Finance at Wayne State University · Graduating December 2026

View selected work LinkedIn Email me

01 / About

A marketer who connects audience behavior with business context.

I am a senior at Wayne State University's Mike Ilitch School of Business, double majoring in Marketing and Finance. My experience includes social content, brand communications, market and competitor research, campaign coordination, and customer-facing leadership.

I am especially interested in why people choose one product, message, or brand over another. My finance background helps me evaluate those decisions alongside business goals, tradeoffs, and the practical demands of execution.

Apr 2026—Present

Marketing Specialist Intern

SFV Services

Mar 2022—Present

Manager

Subway

Feb 2024—Feb 2025

Director

Motor City Dhamaal

02 / Selected work

Selected marketing work.

Professional work in brand content, multi-brand campaigns, B2B communication, and market research, plus one academic consumer-perception analysis.

01 · Professional · SFV Services / ROARK Design · 2026

Building a clearer content system for a technical design brand

My role
Content strategy, copywriting, visual direction, Canva production, review coordination

ROARK social post titled Plan for the busiest hour
Operational planning
ROARK social post about a clear path beginning at the door
Wayfinding
ROARK social post about materials made for everyday use
Material selection
ROARK social post asking the people who use a space
Employee insight

ROARK needed LinkedIn content that could explain the value of commercial architecture without relying on generic design language or repeating the same service claims.

I built the content around the moments when design decisions become operational decisions: peak-hour traffic, first-time wayfinding, maintenance demands, storage, acoustics, and employee workflow. That framing made technical expertise easier for a business audience to recognize.

Approach

Created practical content pillars, matched each topic to a specific audience question, and used restrained calls to action instead of forcing a sales pitch into every post.

Execution

Wrote long-form LinkedIn copy, shaped visual concepts and revisions, produced branded materials in Canva, and kept the voice consistent across monthly content.

Outcome

A repeatable content library that shows ROARK's expertise through concrete business and user situations. The examples shown are a focused selection from the broader campaign.

02 · Professional · SFV Services · 2026

One campaign. Three distinct brand voices.

My role
Campaign messaging, copywriting, visual direction, cross-brand quality review

ROARK Join Our Network campaign visual
ROARK Design · Precision and coordination
REIN renewable energy Join Our Network campaign visual
REIN · Qualifications and field expertise
New Market Real Estate Group Join Our Network campaign visual
New Market · Full-lifecycle partnership

A shared partner-recruitment campaign had to work across architecture, renewable energy, and commercial real estate without flattening three companies into the same voice.

A shared visual structure was not enough. Each brand needed its own reason to believe: coordination for ROARK, qualifications and coverage for REIN, and lifecycle expertise for New Market.

Approach

Built a shared message architecture around capabilities, standards, fit, and a unified application path, then changed the proof points and vocabulary by brand.

Quality control

Audited copy-to-visual alignment and removed unsupported claims about guaranteed work, project volume, priority access, and automatic approval.

Deliverable

A 24-post campaign: eight pieces for each brand, ordered for publication and aligned to one enrollment destination.

  • Campaign development
  • Message architecture
  • Brand adaptation
  • Copy QA
  • Stakeholder communication

03 · Professional · SFV Services / LienNow · 2026

Making payment-protection content useful, not alarmist

My role
Content development, copywriting, visual direction, branded communications

LienNow visual reading Protect the payment you've earned
Core value proposition
LienNow visual reading Stop chasing unpaid invoices
Audience tension
LienNow visual reading Every project deserves payment protection
Campaign platform
LienNow visual reading You run the job, we handle the paperwork
Service clarity

Construction payment protection is deadline-driven and technical. The content had to create urgency without making legal promises or overwhelming contractors with process language.

I organized the campaign around recognizable working moments: a new job, scope changes, delivery records, overdue invoices, closeout, and the information needed to start.

Insight

The clearest content began with the contractor's task or pressure, then connected it to documentation and payment protection.

Execution

Developed a ten-post campaign with concise visual headlines and fuller LinkedIn captions, supported by a consistent navy, white, and red brand system.

Outcome

A coherent campaign that translated a specialized service into practical, audience-focused messages without inventing results or guarantees.

04 · Professional research · SFV Services · 2026

Turning a broad AEC market into a usable outreach list

My role
Market research, audience mapping, opportunity qualification

42organizations mapped
5market groupings
1consistent evaluation structure
OrganizationAudienceStrategic fit
CAMCommercial contractors and suppliersMichigan AEC decision-makers
IFMA Southeast MichiganFacility and workplace leadersOngoing building-service relationships
MRLARestaurant and hotel operatorsMulti-site and renovation prospects
ICSCRetail and mixed-use professionalsNational owner and developer visibility

A broad request for growth opportunities becomes useful only when each option is tied to a real audience and a reason to prioritize it.

I researched associations across Michigan, Florida, Texas, Georgia, and the national market, then translated each option into a specific outreach rationale.

Framework

Organization, target audience, website, geography, and why the channel could fit the company's services.

Decision value

The final list separated contractor, design, property, hospitality, retail, facility, and infrastructure audiences instead of treating AEC as one market.

Outcome

A working prospecting resource that could support sponsorship, partnership, and business-development decisions.

  • Market research
  • Audience segmentation
  • Competitive context
  • Opportunity analysis
  • Excel

05 · Academic team case analysis · 2025

Closing the gap between sustainability work and consumer trust

My contribution
Consumer-perception analysis and final synthesis

Perception gap

Consumers may not know the work or may doubt the claim.

Brand tension

Sustainability can be perceived as a tradeoff with performance.

Recommendation

Connect environmental progress to product benefits and show evidence.

Nike's Considered initiative showed a classic brand problem: operational progress does not automatically change consumer perception.

My section focused on the trust gap and the risk that customers would interpret sustainability as a compromise in performance or quality.

Insight

For a performance-led brand, sustainability communication is stronger when it explains how material choices improve the product—not only the planet.

Recommendation

Use specific proof, product demonstrations, and targeted communication instead of broad sustainability claims.

Scope

This was a team assignment. I owned the consumer-perception analysis and contributed the conclusion; I do not present the full paper as individual work.

03 / Capabilities

Skills supported by the work.

Strategy & research

Marketing strategy, market and competitor research, audience segmentation, campaign planning

Content & brand

Social media content, brand communications, copywriting, content strategy, campaign development

Execution

Canva, Microsoft Excel, PowerPoint, Word, project coordination, stakeholder communication

Credentials

Google Ads Search, Google Ads Measurement, Google Analytics, HubSpot Digital Marketing

04 / Contact

Let's connect.

I am pursuing entry-level opportunities in marketing strategy, brand, consumer insight, content, media, and early-career rotational programs.

nikhilparakhh@gmail.com LinkedIn View resume