NP Email Nikhil

Marketing strategy · Research · Campaign execution

Nikhil
Parakh

I turn audience insight into clear positioning, useful content, and campaigns built around real business goals.

Marketing + Finance · Wayne State University · Graduating December 2026

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01 / About

Consumer thinking, business context, and hands-on execution.

I am a senior at Wayne State University's Mike Ilitch School of Business, double majoring in Marketing and Finance and graduating in December 2026. At SFV Services, I support marketing across five affiliated brands through audience research, content strategy, copywriting, campaign coordination, email concepts, and B2B marketing materials.

I am interested in the reasons people choose one product, message, or brand over another. I use that lens to clarify audience needs and messaging decisions, while my finance background keeps the work connected to business priorities and practical tradeoffs.

Apr 2026—Present

Marketing Specialist Intern

SFV Services · Five affiliated brands

Mar 2022—Present

Manager

Subway

Feb 2024—Feb 2025

Director

Motor City Dhamaal

02 / Selected work

Evidence of how I think and execute.

Four professional stories from one multi-brand internship, plus one academic consumer-perception analysis. Each case separates what I owned from what was collaborative.

SFV Services / Experience hub

One internship. Five brands. More than social media.

Through SFV Services, I have worked across SFV Services, ROARK Design, LienNow, REIN, and New Market Real Estate Group. The work spans recurring content ownership, cross-brand campaigns, audience and outreach research, email concepts, stakeholder review, event collateral, external marketing-partner exposure, and opportunity coordination.

Owned
ROARK content cycles, LienNow content revisions, three-brand campaign assets, and an initial 25-opportunity research set.
Collaborated
A 42-organization outreach resource, partner and stakeholder reviews, publishing workflows, and broader campaign execution.
Measured scope
12–16 ROARK posts per cycle, 24 pieces in a three-brand campaign, and 10,000+ aggregate social impressions reported across internship work.

01 · Professional · SFV Services / ROARK Design · 2026

Building a clearer content system for a technical design brand

My role
Recurring calendar ownership, content strategy, copywriting, visual production, review coordination

ROARK social post titled Plan for the busiest hour
Operational planning
ROARK social post about a clear path beginning at the door
Wayfinding
ROARK social post about materials made for everyday use
Material selection
ROARK social post asking the people who use a space
Employee insight

ROARK needed LinkedIn content that could explain the value of commercial architecture without relying on generic design language or repeating the same service claims.

I built each 12–16-post cycle around the moments when design decisions become operational decisions: peak-hour traffic, first-time wayfinding, maintenance demands, storage, acoustics, and employee workflow. That framing made technical expertise easier for a business audience to recognize.

Approach

Created practical content pillars, matched each topic to a specific audience question, and used restrained calls to action instead of forcing a sales pitch into every post.

Execution

Wrote LinkedIn copy, produced branded visuals, requested service and project context from leadership, incorporated review notes, and prepared multiple cycles for publishing in Loomly.

Outcome

A repeatable content system that met recurring deadlines and earned positive stakeholder feedback for imagery, consistency, and website-directed calls to action.

02 · Professional · SFV Services · 2026

Pairing a three-brand campaign with audience research.

My role
Three-brand asset production, eight ROARK posts, revisions, target-group and outreach research

ROARK Join Our Network campaign visual
ROARK Design · Precision and coordination
REIN renewable energy Join Our Network campaign visual
REIN · Qualifications and field expertise
New Market Real Estate Group Join Our Network campaign visual
New Market · Full-lifecycle partnership

A partner-recruitment campaign had to work across architecture, renewable energy, and commercial real estate—and reach the organizations where qualified partners already gather.

I produced campaign assets for all three brands, wrote the eight ROARK posts, revised materials after stakeholder review, and independently researched 25 outreach and sponsorship opportunities. Working with a teammate, that research grew into a 42-organization resource across four states and the national market.

Audience strategy

Mapped contractor, design, property, facility, hospitality, retail, and infrastructure audiences rather than treating AEC as one broad market.

Collaboration

A teammate supplied REIN and New Market copy. I adapted the visuals, handled revisions and brand QA, and owned ROARK's eight-post content set.

Outcome

A 24-piece overall campaign plus a prioritized research resource for sponsorship, partnership, and business-development decisions.

25opportunities independently researched
42organizations in the final collaborative list
7audience groups mapped across the AEC market
  • Audience research
  • Campaign development
  • Brand adaptation
  • Market segmentation
  • Stakeholder communication

03 · Professional · SFV Services / LienNow · 2026

Making payment-protection content useful, not alarmist

My role
Content development, copywriting, visual production, revisions, publishing preparation

LienNow visual reading Protect the payment you've earned
Core value proposition
LienNow visual reading Stop chasing unpaid invoices
Audience tension
LienNow visual reading Every project deserves payment protection
Campaign platform
LienNow visual reading You run the job, we handle the paperwork
Service clarity

Construction payment protection is deadline-driven and technical. The content had to create urgency without making legal promises or overwhelming contractors with process language.

I organized the campaign around recognizable working moments: a new job, scope changes, delivery records, overdue invoices, closeout, and the information needed to start.

Insight

The clearest content began with the contractor's task or pressure, then connected it to documentation and payment protection.

Iteration

Reworked the content into a tighter two-part structure, clarified that LienNow is a payment-protection service rather than project-management software, and added a standard CTA.

Outcome

The revised September batch—10 new posts plus a Labor Day post—received final leadership approval for publishing and moved into the Loomly workflow.

04 · Professional · SFV Services · 2026

Supporting growth beyond the content calendar.

My role
Email concepts, opportunity coordination, partner-review participation, B2B event support

01

Email marketing

Developed two ROARK email-template concepts that translated brand positioning into a concise recruitment message and call to action.

02

Business development

Initiated an external client introduction, supplied the business context, and coordinated the handoff that advanced to a discovery conversation and a leadership-prepared proposal.

03

Partner review

Participated in the review of an external marketing partner's state market-page recommendations, with exposure to audience, SEO, proof-point, CTA, and lead-generation decisions.

04

Event support

Supported B2B trade-show marketing through banners, flyers, promotional materials, and review of approved client and convention collateral.

The broader lesson was that marketing work often moves between messaging, operations, partners, and business-development needs.

These assignments gave me experience communicating across teams and channels without overstating my role: I created the email concepts and initiated the client introduction, while partner strategy, technical SEO, and proposal development remained collaborative or leadership-owned.

Business lens

Connected marketing outputs to a practical next step: a reply, website visit, qualified conversation, or clearer regional landing page.

Professional judgment

Adapted communication to internal leaders, external partners, and a prospective client while protecting confidential details.

Scope note

I do not claim proposal authorship, technical SEO implementation, vendor management, or paid-media execution where the record does not support it.

  • Email concepts
  • B2B communication
  • Opportunity coordination
  • Partner collaboration
  • Event marketing support

05 · Academic team case analysis · 2025

Closing the gap between sustainability work and consumer trust

My contribution
Consumer-perception analysis and final synthesis

Perception gap

Consumers may not know the work or may doubt the claim.

Brand tension

Sustainability can be perceived as a tradeoff with performance.

Recommendation

Connect environmental progress to product benefits and show evidence.

Nike's Considered initiative showed a classic brand problem: operational progress does not automatically change consumer perception.

My section focused on the trust gap and the risk that customers would interpret sustainability as a compromise in performance or quality.

Insight

For a performance-led brand, sustainability communication is stronger when it explains how material choices improve the product—not only the planet.

Recommendation

Use specific proof, product demonstrations, and targeted communication instead of broad sustainability claims.

Scope

This was a team assignment. I owned the consumer-perception analysis and contributed the conclusion; I do not present the full paper as individual work.

03 / Capabilities

Skills supported by the work.

Strategy & research

Marketing strategy, market and competitor research, audience segmentation, consumer insight, campaign planning

Content & brand

Content strategy, brand communications, copywriting, social media, email creative, message and CTA development

Execution & collaboration

Campaign coordination, stakeholder review, external partner communication, B2B event collateral, Loomly, Canva

Business tools

Microsoft Excel, PowerPoint, Word, research synthesis, project coordination, presentation development

Certifications

Google Analytics, Google Ads Search, Google Ads Measurement, HubSpot Digital Marketing

In progress

Microsoft Office Specialist: Excel for Business Finance Associate

04 / Contact

Let's connect.

I am pursuing entry-level opportunities in marketing strategy, brand, consumer insight, digital marketing, content, media, and early-career rotational programs.

nikhilparakhh@gmail.com LinkedIn View resume Download resume